I enjoy still moments and often feel like I do tourist sites because I have to. Like Instagram, If you didn’t take a picture, it didn’t happen. But what if there were this awesome thing where a person who knew stuff could show you cool places, filled with history that you never knew was there?–Yeah, I’d sign up too. Tourism is a booming business that brings in a stream of revenue into cities, and museums are prime to capitalize. And as funding becomes increasingly competitive in the non-profit sphere (such a catch-22), public humanities is growing more and more dependent on attracting audiences through tours as a means to actively engage audiences. With the wealth of resources available through technology, the museum isn’t the brick and mortar sanctuary it once was in this millennial age. So once you get people in the doors, how do you keep them there and convince them that it is worth coming back?